Identity resolution is the process of taking a person’s anonymous unique identifier and appending data about that person, or resolving their identity. In our case we capture a unique identifier from your website visitors and query our Identity Graph to fill in the blanks about who they are, where they work, what their title is and how to contact them.
An identity graph is a giant relational database. It is a collection of information from a wide range of sources about a group of people. In our case it’s a database of US adults that contains business contact information and things that identify them (unique identifiers). A unique identifier can be an encrypted email address, device id or MAID. An identity graph connects all that information and allows us to query it to resolve the identities of your website visitors.
The short answer is YES, your website visitors are what is considered First Party Data, meaning they are people who have directly interacted with your company, in this case by visiting your website. Codematics simply enables you to use that data effectively. That being said, there are things you should do to fully comply with privacy protection laws and be good stewards of your first party data. You should have a statement in your website’s privacy policy letting visitors know that you collect personal data for marketing purposes. You should have a way for them to opt out and remove them from your marketing databases if they do opt out. Finally, use it only for legitimate purposes to further your business.
California’s CCPA is the strongest privacy law in the US but still does not prevent you from using your first party data. The three main things you need to do to comply with the law are:
GDPR is the European privacy protection law that went into effect in 2018. It requires that consumers opt In, meaning you must inform them and gain their consent to collect and use their data. It is the primary reason you see pop ups asking you to accept cookies. GDPR does not apply to the US, but what if someone from Europe visits your website? Codematics only identifies and supplies you data about US adults. Even if someone from outside the US visits your website, we can’t tell you who they are. They remain anonymous and GDPR is not violated.
Yes. Some people are concerned about violating the CAN-SPAM act, which protects people from unwanted (spam) email. Just like CCPA, CAN-SPAM requires you to provide a way to Opt Out. Always include an unsubscribe option when sending marketing emails and maintain an unsubscribed list. Most mass email platforms build it right into your footer and maintain a suppression list of people who have unsubscribed. If you change platforms be sure to migrate your unsubscribe list to the new platform to remain in compliance. The second part of CAN-SPAM is that you must identify your email as a marketing message. That doesn’t mean you can’t get creative with your subject lines but don’t use sneaky ‘bait & switch’ tactics.
No, we provide you with the raw data, making it easy for you to work it into your current sales and marketing systems.
Some CRMs and Marketing Automation Platforms can tag return visitors using a cookie. That means the person needs to be in your database already and has to visit more than once. Codematics can identify them the first time they visit your site, whether they are in your database or not.
Similar to Facebook Pixel/Google Analytics Pixel, you place a unique pixel on your website. We match visitors to those pages using our proprietary identity graph that represents over 270 million U.S. internet users. While we cannot resolve every visitor’s ID, most of them can be delivered.
We provide you with their name, email, and mobile phone number, company information, age, amount of money they make, and type of car they drive, as well as when their car insurance expires. Additionally, you’ll be able to see which pages they visited while on your site.
WebsiteVisitor from Codematics is a cloud-based, standalone platform. You can view, categorize, and export your leads on-demand once you have an account with us. There is no limit to how many people can use the account per company website. Besides B2B lead information, we also provide more than 700 parameters for B2C leads
Web users in the United States are the only ones whose identities we resolve. Companies from outside the U.S. can use our platform, but their web traffic will only be resolved in the U.S.
There isn’t one, theoretically. It is better, however, if there is more traffic. A minimum of 2,000 unique visitors per month is recommended unless you are selling extremely high-ticket items and have an exceptional closing ratio.
Some of the best companies in the world don’t have robust web traffic. We can assist with that as well. We drive qualified visitors to your site through our In-The-Market and Marketplace programs. Learn more by contacting our team.
Ideally, you’re right. Our solutions are designed specifically for medium to large businesses that sell to other businesses. Moreover, if you are an e-commerce brand looking to increase your conversions. Surprisingly, we have a lot of clients who are working in the B2C space as well who are using our solution. What fuels our mission can be found in our Why Us section.
So, even if you are selling B2C you can still benefit from our solution.
Yes, capturing your traffic is 100% legal. U.S. citizens are considered “opt-out” jurisdictions under CAN-SPAM, meaning they are not prohibited from receiving marketing emails unless they have previously requested not to receive them.
If you follow CAN-SPAM guidelines, such as the ability for recipients to opt out, you can do similar types of non-opt-in marketing, with direct mail lists, email purchase lists, industry lists, etc., all of which are legal.
Our technology is 100% compliant with CAN-SPAM, California Consumer Privacy Act (CCPA), Colorado Privacy Act (CPA) & Consumer Data Protection Act (CDPA), adhering to California, Colorado & Virginia Privacy Laws as well as the rest of the United Stages.
Our process of storing, collecting, and using data is compliant, but we are not responsible for how you use the data in your marketing campaigns.
Feel free to reach our team to go through Legal Complaince Guide.
Yes, capturing your traffic is 100% legal. And won’t get your account in trouble on any of the platform. When you signup with us, we guide you through the entire process to stay compliant and also ask you to update your privacy policy, terms & conditions and setup your opt out notice on your website.
Infact, Google & Facebook support the database we share about your website visitors and integrate well with SHA256/MD5 protocol used to anonymise website visitors information since it helps them get better results with your ads by hyper targeting your ideal audience. Reducing down your ad costs. Increase more profits. And helping you achieve higher ROI on your ad costs. 🙂
You can decide for yourself, but most clients are surprised to find they are already doing this, albeit with other platforms and methods. In essence, it’s retargeting – but on a platform you didn’t know existed.
In many cases, people who didn’t consent to your marketing are being reached with Google display ads, direct mail, email purchase lists, tradeshow lists, and social media ads (or retargeting campaigns). Fortunately, they don’t complain or freak out. They simply ignore the ad or unsubscribe if it is not of interest to them.
You are already in the “intent phase” if your website has already been visited, and they are looking at you as a solution to their problem or need. You don’t need to be egregious to put valuable content or offers in front of that audience. Considering a savvy marketing perspective, it would be more egregious not to market back to people who have already checked you out.
I’m guessing you’re already using Facebook Pixels or Google Pixels for that? Your retargeting efforts would benefit from adding the more cost-effective “email method”?
We only charge for visitors that we are able to successfully convert into an email address, since this technology does not capture and reveal all website visitors. In some cases, customers receive up to 70% of their traffic converted into emails, while in others, a much smaller percentage is captured. Our monthly fee covers the first 10,000 successful emails, and you only pay if an email address is matched with a visitor.
We provide you with Playbooks, as well as guide you through the entire process once you are onboarded as a client with us. We have some ninja techniques and proprietary email marketing knowledge which is accessible to client so they don’t harm their website’s reputation and still are able to run scalable, profitable and high volume email marketing campaigns hitting the inbox of each and every resolved leads.
As we capture and validate the emails before sending them to you, you shouldn’t have any problems. Nevertheless, you must consider what content you put in front of your audience when retargeting, as each audience will respond differently. By following a few best practices, you should not have any problems with your sending reputation. As a matter of fact, we haven’t had any clients experience this yet.
Start with a secondary email provider account if you’re more cautious (until you’re comfortable with what kind of metrics you can expect), and track your metrics until you’re comfortable.
Our 30+ years of combined experience in email marketing enables us to manage the entire execution of your email campaign. We use our platform and sending reputation to take all of the burdens off of your shoulders. Reach our team to get pricing details.
Our technology is much more accurate because it reveals the exact person engaging with your site, rather than a building, corporation, or registered agent. Typically, businesses share their IP addresses between computers, so IP targeting provides information about the company and not the individual visiting your site.
Weekly web traffic reports are emailed to you (or if you prefer every other week or monthly, we can do that too). For those looking for daily email lists, we have the capability to do that, but extra fees would apply. Feel free to call or email us for details.
At no extra charge, we can create unique pixels for each page you wish to reveal your traffic for & also build a custom segmented audience. Using this method, you can create custom retargeting campaigns and send specific offers to visitors to specific pages (such as abandoned carts or specific products). Imagine how relevant your retargeting messages can be when you segment your list this way.
It is typical for 70% of emails to reveal first name and last name, and the remaining 30% reveal only email addresses. If you need company name, job title and “multiple emails” for each contact, we can provide those for an additional fee (pennies per email). Please call us for more information.
We suggest scheduling a brief call to discuss this process because there are several variables to consider.
After 30 days, the engagement becomes month-to-month. We won’t charge you another dime if it doesn’t work for you! We strive to build long-term relationships with our “Happy” customers, so we provide a risk-free trial for a couple of days as well.
P.S. Subject to your qualification to use our solution.
Frequently, we get asked this question – the answer relates to real traffic versus bots. Even if it is a bot or the same person registered twice as two different users, Google Analytics and other platforms still show every single visit. There is a possibility that around 38% of traffic is bot traffic [See Clickcease]. With Identity Resolution by Codematics Analytics platform, all bots are filtered out and only real devices and users are registered.
In most cases, our platform and Google Analytics differ by 20% because of these filters.
Over 2 million people use Matomo, an open-source analytics platform as well as a great alternative for Google Analytics. To ensure our technology runs smoothly and our users get data in real time, we host it in this environment. In the absence of this addition, there would be a delay in the time it takes to match MD5/SHA256 Identifier with actual PII (Personally Identifiable Information) in our proprietary identity graph.
Various tools, such as Hyros, Triple Whale, and Segment, focus on the attribution of ads. You can track which ads generate sales using a form of print tracking.
A fundamental difference between Identity Resolution and any other tracking tool is that we use an external ‘identity graph’ that consists of trillions of data points in order to provide you with not only the ad which generated sales, but also the name, number, e-mail address, and over 1000 other details regarding the purchase. Furthermore, this increases the match rate between ad platforms and your ads.
Click on the BOOK DEMO button. And schedule a meeting with us. 
This demo presentation will show you what other customers have achieved with our platform.
You’re going to see how much information we can gather about your audience using our proprietary analytics platform.
You’ll have the opportunity to get started if you like what you see.
