To the creators of the world,

Successful modern business owners, independent writers, entrepreneurs, infopreneurs, hackerpreneurs, solopreneurs, bootstrappers, freelancers, bloggers, indie founders, photographers, and musicians are called creators. Anyone enthralled by the idea of creating works for the benefit or pleasure of others and who does so ahead of their financial security is a creator.

The creator’s life isn’t for everyone, but it does have its perks. You get to work on your schedule, and you can live wherever you want in the world. There are no corporate rules or procedures to follow and many options available to earn additional income from your existing creations.

So, anyone who opts to earn an independent lifestyle by:

  • They can also make a living by creating work they are proud of (that solves a genuine problem).
  • And work that is important to the people they serve (value enough to pay for and love enough to tell others about).

People will pay you money if you can find a group that has a problem and is prepared to offer cash to solve it, and you fix it for them.

Your audience isn’t there to serve you, according to the creator.

We prioritize those who serve first.

Customers and clients create customer-funded enterprises, in which 100 percent of the funding comes from your consumers and clients, your True Fans.

The win-win situation is simple:

  • Serve first,
    get paid (well) and earn financial freedom as a result.
  • You’re in sync with your customers’ demands because the individuals you’re servicing are also paying you for the services you provide. They’re providing you money since they’ll receive what they desire.


That is, in a nutshell, the formula for financial independence.

You’ve come to the ideal site if you’re a maker — if you see yourself as a knowledge worker (whose main asset is knowledge) who wants to serve and lead an audience.

Welcome.

Codematics does not just focus on launching new products but also focuses on helping individuals and companies develop businesses that matter. Tiny does not imply “low profit” or “insignificant” but instead means becoming irreplaceable to a select group of True fans.

This is what we care about as creators. This is inherent in our logo design:

  • Attract a “pocket of people” who care about enacting change (are part of the journey)
  • Create compelling deep-dive work that you’re proud of, work that solves a genuine problem for the individuals you want to help.
  • MAKE YOUR CUSTOMERS HAPPY. (Create a “True Fans Factory” by caring about and serving them as if they were the last people on earth. The natural consequence of this is that SUPERFANS are generated.)

Peter Drucker once said:

“The goal of a business is to create a client.” — Peter Drucker

So, you’re writing a book. What’s the point? We believe HAPPY should be incorporated into this declaration; to create HAPPY consumers. Otherwise, what’s the use? We’re in the happy customer sector, not the commodity trade.

The driving motivation for creators is cited at number three. All of these are important, but an essential factor of them all is the first two.

People appreciate those that are like themselves.

Most marketers are so caught up in promoting the average offerings that they neglect to see that the most potent alternative is to develop an experience (a product, a service) that we desire to discuss.

In a world dominated by money, individuals inspired by creative genius are motivated by a higher cause that goes beyond the commodity-driven dog-eat-dog society we live in today—a world is driven by avarice and profit at all costs.

These companies aim to create a market for their product by producing them as cheaply as possible and selling them at the highest price possible. The primary objective is making money, not providing a superior product or service. These businesses launch commodities with only one aim: to amass millions. A society where defeating your competitors is seen as the only way to succeed.

The ethos of these companies is in direct contrast to ours. We aspire to lead by serving first and foremost.

To focus on providing value worth paying for, work that is important enough to our audience that they will tell others about it.

Our desire is not simply to make a quick buck but to create steadily improving impact and deep engagement.

We believe that happy customers should be at the core of everything we do.

We understand that our clients are not just numbers or “marks” to be exploited but real people who need solutions and want to be served by others with integrity and sincerity.

A society dominated by “Big Data” and artificial intelligence, chatbots, and automation to the nth degree.

So, too, are the activities and purchasing habits of everyone—you and me— tracked and funneled into Black Box algorithms.

Not (primarily) because our needs may be better satisfied; instead, so that mass marketing can be accurately targeted.

OK. That is not who we are.

We are not after something huge. We’re looking for something little — perhaps even tiny. Small is the new significant now.

We’re delighted creators.

We’ve never wanted to be accountable to shareholders or investors, only to our consumers and real supporters who appreciate our work.

Our true fans.

The attention of the legitimate creators is directed away from the commodity business.
God knows the world doesn’t need another unoriginal product made for the average person.
We aren’t in the unicorn-making industry. Building “unicorns” isn’t a business model. It isn’t repeatable; otherwise, every company would be one.

We’re in the tiny business, after all.

We’re in the relationship business, which involves serving and mattering to the little.
The only ones. We’re not alone. There are also other unusual individuals like us.

Video embed: https://www.youtube.com/watch?v=he1Vji1n8z0

“People like us” – as Seth Godin puts it – “do things like this.”

It turns out we don’t need everyone (shocker!).

We don’t even need a lot of people (what, seriously?).

We need a tiny few (honest!).

The smallest viable audience.

A few people who care.

A few people who will enroll in the journey.

Who cares about a human-to-human connection. Where people like us do things like this.
Fortunately, some people care enough to be meaningful, specific and focused instead of simply chasing more.

As creators, we serve the odd pockets of individuals who care about being different and making a difference. Who are committed to raising the bar because it matters to them.

“People like us” – as Seth Godin puts it – “do things like this.”

It turns out we don’t need everyone (shocker!).

We don’t even need a lot of people (what, seriously?).

We need a tiny few (honest!).

The smallest viable audience.

A few people who care.

A few people who will enroll in the journey.

Who cares about a human-to-human connection. Where people like us do things like this.
Fortunately, some people care enough to be meaningful, specific and focused instead of simply chasing more.

As creators, we serve the odd pockets of individuals who care about being different and making a difference. Who are committed to raising the bar because it matters to them.

We’re creators who cater to other creatives like you. We are the odd few among creators. (You’re “weird” now, aren’t you?)

Since 2005, we’ve been living a full-time online lifestyle (17 years and counting). Since 2009, we’ve been assisting creators in doing the same.

We think small is important to being present and caring in a world of noise and distractions.

OUR MISSION: We assist those who serve others. We work with creators to help them bridge the gap between creating meaningful, impactful work they are proud of and gaining an independent livelihood.

We think you’ll enjoy what we have for you at Codematics if you have a desire to be a creator (either full-time or as a side business).

There’s Marketing, and then there is best-in-class marketing. The kind of marketing that goes way beyond the basics and provides an unfair advantage to those who use it. The sort of marketing that doesn’t rely on outmoded traditions or “me too” strategies is constantly innovating and evolving to stay ahead of the curve.

This is the kind of marketing we specialize in at Codematics.

We create training and education programs that are truly world-class and which will give you the skills and knowledge you need to succeed in today’s competitive marketplace.

We build software products which are really impactful.

Whether you’re a complete novice or a seasoned pro, we have something to offer you. So why settle for second best?

Check us out today and see what we can do for you.

We develop products that people care about and want to own. Strange individuals adore our services, and they tell others about them.

We assist innovators in improving their abilities.

We help you learn how to market your product or service better. We help you be a hero to the people you want to serve.

If this sounds like something you would be interested in, stay with me.

Thank you for visiting. It means a lot to me.

Please take a look at our blog. See if it is a good fit for you. If you have any questions, reach out to us, and we will get back to you as soon as possible. We read all of our emails!

If you want to make a change, we are here to help you. We are happy that you are here with us.

Welcome to Codematics – a community for creators