Product Launch Team Manager

If you are a go-getter who can thrive in a fast-paced environment. If you’re passionate about crafting high converting marketing funnels, deep-diving into data sets and making data-driven decisions, and applying your innovation mindset to everything you do – we want you on the team.

About the Role

As one of our Product Marketing Specialists, you are responsible for the implementation of the marketing success of our products (known as Quests). You will be the key stakeholder responsible for products that you will launch and optimize for evergreen traffic. For these products you will be trusted and responsible for the entire funnel and will be interacting with different stakeholders in the process (Traffic, Affiliate Marketing, Content Marketing, Films Team and Social Media) to facilitate the growth and scaling of your products.

This position involves studying and hands-on experience in Marketing Psychology, Conversion hacking, Funnel building methodology. This role is crucial for Codematics as it has a direct impact on our revenue and expansion! With great power comes great responsibility – every new innovation or discovery you successfully implement on your funnel will be also implemented across all our other funnels and will immediately generate revenue. Sounds exciting, doesn’t it!

The Product Marketing team is a very tight-knit team. We care about each other’s growth and well-being. We are always there for one another to support you and push you forward. Our team values are Co-elevation, Growth and Ownership – which means no one gets left behind, either we all win together or no one does. What we care most about, over marketing experience, is hiring people who fit these values and have that spark to want to make a dent in the universe.

Responsibilities

  • Product Managers: Maintain and innovate on three to four SaaS products that will be assigned to you. You will be fully responsible for the growth of these products.
  • Research: Constantly learn the cutting-edge marketing practices in the industry, and figure out how they can be brought to your product funnels.
  • Funnel building: Building funnels, target market analysis and finding the best market fit for your product. This will involve project management, creating & maintaining a straight line for standard operations, and communication with key stakeholders.
  • Conversion Hacking: Responsible for improving conversion along the funnel
  • Innovation and Growth Process Implementation: Following growth methodology, prioritize the most impactful ideas from your research and execute them fast.
  • Measuring the impact: Reporting on important metrics from Google Analytics, Webinar Jam, ConvertKit and any other 3rd party tools that may be used.
  • Production Manager: Leading the project team in executing a Product Launch and rapidly optimizing the product during the launch. Leading the project team to success, keeping all stakeholders informed & documenting all activities on the relevant channels. Responsible for setting up emails in ConvertKit, Encharge and SalesBlink, and updating copies of the pages on SwipePages, WordPress, and Elementor.
  • Marketing Psychology: Defining the marketing psychology, hooks and paradigm shifts for the Product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Codematics branding.
  • Generate Revenue: Responsible for increasing Codematics’s revenue from the success of both product launch and evergreen.

Requirements 

  • Growth Hacking Mindset: Constantly innovating and coming up with ideas to scale our products.
  • Stronghold on data analysis and data-driven decision making: Data is a huge part of this job so you need to love numbers and be able to connect the dots with different data sets and make clear conclusions.
  • Addicted to Learning and passionate about selling products online: This mindset is critical because, like every role, this will involve a lot of project management but you can’t settle there, and this mindset will enable you to challenge all existing practices, research and study what’s happening in the world and constantly bring it back to Codematics. We will be investing in this person’s learning by purchasing new courses and sending you for external training in the future.
  • Marketing tech-savvy: Familiarity with Email Marketing, Google Analytics, Google Optimize, Mobile Apps, Blink Webinar, HTML/Ignite, Social Platforms,  etc.
  • Excellent interpersonal skills, an exceptional team player and able to handle tight deadlines, fast execution while being detailed-oriented.
  • Project Management: Excellent time management and project management skills.
  • Proficient English Speaker

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