Brand Manager

We are looking for an experienced and versatile Brand Manager to manage a portfolio of Codematics Key sub-brands and drive business results.

About the Role

We are looking for an experienced and versatile Brand Manager to manage a portfolio of Codematics Key sub brands and drive business results.

After gaining a deep understanding of our solution, value propositions and competitive landscape, you will develop a marketing strategy to support our business objectives.  You will lead all Marketing and Sales activities for specific key brands and engage with multi-disciplinary teams (including B2B, Marketing, Marketing Tech, Etc) to develop top strategies for your brand’s success.

You will carry out various types of marketing responsibilities, including content creation, product positioning messaging, public relations, and event marketing.

About Us


Codematics is a SaaS company that makes it easy for businesses of all sizes to WhatsApp their audience. Our customers use us to send marketing campaigns, important alerts and have two-way sales and customer support conversations. Over the last decade, we’ve helped countless organizations better communicate with the people most important to them. We continue to set ambitious goals and are looking for someone who can help us meet them.

Codematics is proudly part of Sinch, a leading global Communication Platform as a Service (CPaaS) provider, offering messaging, voice, and video communication solutions to a large global customer base. Sinch’s APIs and platform deal with over 145 billion engagements annually. Enterprise customers include 8 out of 10 of the largest US tech companies by market capitalization, major airlines, banks, retail, e-tail, internet, ride-hailing, parcel delivery companies, and more.

Responsibilities

  • Gain a deep understanding of the target market
  • Determine effective marketing strategies to drive revenue goals
  • Create marketing strategy, establish marketing goals, objectives, and tasks and track performance
  • Content Marketing: Collaborate with our Marketing division to create a content calendar, ideate product launches, and craft new angles for videos, blogs, posts, and emails.
  • Product Marketing: Craft product positioning, narratives, and messaging to align product, sales, and marketing teams, and consistently optimize website and marketing funnels.
  • Demand Generation: Create demand through various online and offline marketing initiatives such as PR, events, online seminars, workshops, podcast, etc.
  • Social Media Marketing: Take ownership and manage the brand’s social media accounts and other marketing channels.
  • Partnerships: Build strong partnerships with affiliates, corporates and partners to promote the sub-brands and unlock new opportunities.

Requirements 

  • 4-6  years experience in brand management, brand marketing, or marketing management
  • Bachelor’s degree in Marketing, Business, or related field. MBA preferred.
  • Proven track record of growing a brand via social media and storytelling.
  • Mission-driven and passionate about distributing life-changing messages across platforms.
  • Proven ability to work cross-functionally
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Strong communication skills
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trend

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