When you buy ads, they go directly into the bid-ask feed auction, just like stock market trades, and respond to real-time price changes. The cost of an impression depends on how much you’re willing to bid above the initial offer, which is set by the publisher’s minimum ask price, available supply, and how much advertisers are demanding within the ad exchange.
TLDR: Set the CPM at the bid-feed level to decide how much you’re willing to pay for an impression served.
When you buy ads, they go directly into the bid-ask feed auction, just like stock market trades, and respond to real-time price changes. The cost of an impression depends on how much you’re willing to bid above the initial offer, which is set by the publisher’s minimum ask price, available supply, and how much advertisers are demanding within the ad exchange.
TLDR: Set the CPM at the bid-feed level to decide how much you’re willing to pay for an impression served.
Media dollars need to be on deposit. We’ll be happy to kick off campaigns as soon as the media budget is allocated and prepaid.
Media dollars need to be on deposit. We’ll be happy to kick off campaigns as soon as the media budget is allocated and prepaid.
To utilize Codematics Media Buying Services, a Codematics account is required, along with the implementation of the Codematics Pixel on your site(s), and the provision of all creative materials, such as ads and landing pages. Media purchases are executed via a Purchase Order Addendum to the Codematics Platform Services Agreement.
To utilize Codematics Media Buying Services, a Codematics account is required, along with the implementation of the Codematics Pixel on your site(s), and the provision of all creative materials, such as ads and landing pages. Media purchases are executed via a Purchase Order Addendum to the Codematics Platform Services Agreement.
